// selected work
Each one is a short case study: the problem, how I approached it, the stack, and what actually changed as a result.
full-stack developer
2026An AI-assisted trading research terminal that turns plain-English strategy ideas into rigorous, data-backed backtests, with no code required.
→ Collapsed strategy backtesting from 'learn to code first' to a single conversation, lowering the barrier to entry for retail traders moving toward systematic trading.
Full-stack developer
2026Validate a startup idea, pressure-test a business, or plan your launch. The specialists at the table change with the meeting you pick. You leave with a real artifact, not a transcript.
→ Users leave with Vision Summary, Viability Memo or Go-to-Market Plan depending on the meeting.
Lead Developer
2023-2025The National Hypertension Control Initiative's multilingual WordPress multisite, with custom Gutenberg blocks, LearnDash LMS customization, and a health center directory built on the Google Maps API.
→ Served millions of visitors across multiple languages for the life of the program, with a custom health center directory helping people find hypertension care near them.
Web Developer → Lead Web Developer
2014-2020Six years on an ecommerce platform serving ~20,000 merchants, rebuilding the core templating engine, modernizing a legacy admin panel without a big-bang rewrite, and leading the front-end team.
→ A templating engine that lifted the design ceiling for 20,000 stores, an admin panel modernized in phases with merchants barely noticing, and a front-end team I hired, led, and grew.
Full-Stack Developer / Strategy & Branding
2015-2026A decade running the digital storefront for On Target Publications, with WooCommerce built out into a full digital-delivery platform with streaming, a customer library dashboard, and a pandemic-era book lending feature.
→ My longest-running client relationship, a platform built from scratch in 2015 that still sells, streams, and lends their entire catalog today.
Lead Developer
2016A rescue engagement for EXL, a NASDAQ-listed analytics company: stabilizing a WordPress site a previous agency had left in bad shape, with responsive fixes, a full performance pass, and SEO-damaging link cleanup.
→ A stable, faster corporate site: 519 images compressed (~70 MB saved), full-stack caching and minification, and 32 pages of SEO-damaging links fixed, delivered in phases without disrupting the client's own publishing.
Full-Stack Developer / Team Lead
2020-2022A custom membership platform for an online cooking school, fusing Sensei LMS and WooCommerce Subscriptions into one product with bespoke course pages, a recipe calculator, gift cards, and an affiliate system.
→ A subscription cooking school that feels like one cohesive product rather than a stack of plugins, with courses, commerce, memberships, and email marketing working as a single system.
Design & Development Lead
2017-2019Led the redesign of Examine.com, assembling and running the design and front-end team that delivered a modern new look for one of the web's most trusted nutrition research resources.
→ A modern design delivered as production-ready front-end and integrated by Examine's in-house backend team, shaped in direct collaboration with the founder.
Lead Developer
2023-2025The corporate WordPress platform for Novelis, the world's largest aluminum recycler, with custom Gutenberg components plus a bespoke plugin for cloning content between AWS environments.
→ Turned environment refreshes from a manual, error-prone chore into a repeatable operation, and gave editors a consistent library of custom blocks to build with.
WordPress Developer
2022-2023A ground-up WordPress build for Acosta Group's corporate site, with a custom Gutenberg block library of sliders, grids, and tabs, plus editorial archives for news and insights.
→ A corporate publishing platform the content team composes themselves, live at acosta.group and built from a reusable block library instead of one-off page templates.
WordPress Developer
2023-2025Landing pages and a SmartRecruiters-powered careers experience for LivCor, a Blackstone real estate portfolio company, including a custom plugin that pipes live job listings into Elementor.
→ A careers page that stays in sync with the company's ATS automatically, with no manual job posting, plus marketing landing pages the in-house team can edit without a developer.
WordPress Developer
2014PSD designs from Bai Brands' in-house team translated into a pixel-faithful custom WordPress theme that is still the antioxidant beverage company's live site today.
→ A theme built in 2014 that still powers drinkbai.com, carrying a decade of brand growth on the same build.
Front-End Developer
2023Campaign landing pages for Claire's seasonal sales, built as interactive, animated promotional pages by a small team against immovable retail deadlines.
→ Every seasonal campaign launched on schedule, with no missed dates across a run of high-pressure retail deadlines.